When you operate a dental surgery, you want to attract as many new patients as possible. And one of the best ways to do this is by ensuring that your dental surgery website is optimised for SEO and that it is part of your key marketing strategy.
However, it can be tricky to know exactly what makes a good dental surgery website, as it can seem that every surgery site that you click on looks different. Which can make designing your own very difficult. Luckily, there are marketing teams and SEO experts who can help with this process.
But what exactly do dental websites need in order for them to be successful and attract new patients? Read on to find out.
Original content
Content is key when it comes to search engine optimisation.
The bots that operate the search engines (the Google bots) will rank websites higher if they have original content. This can be in the form of blog posts or the surgery page itself. So when it comes to designing your blog, make sure that all of your articles are informative or linked to what your surgery can offer to patients. And of course, that they are free from plagiarism.
Attractive layout
Website design is tricky but if you have ever been onto a webpage that you disliked,
you will probably know exactly what it was that threw you off. For many people, it can be that it feels overcrowded or there is too much information on one page. This is where a website
designer can help you to make the most attractive layout for your dental surgery, whilst also weaving your surgery brand into the design.
Original photos
You will need to have original photos on your surgery website which will include your staff, your surgery, and some ‘before’ and ‘after’ options if you are able to offer cosmetic dental work. This will allow your site visitors to see exactly what it is that you can offer to them and decide if they want to contact you about these treatments.
Social media links
Do you really need social media links on your website pages? Yes, you do. As this will
allow people to click on your surgery pages via Facebook or Instagram and vice versa. It may seem strange, but many people like their dental surgery pages on Facebook and Instagram and this can help you reach a wider demographic of potential patients.
Contact information
There is no point in having a surgery website if there is no contact information. Which on a smartphone could be a click to call. This should allow the site visitors to directly access your surgery. You could also use a Google map to show exactly where your surgery is located, a written address of your dental surgery and of course your opening hours. As well as any email addresses if you have them. Some dental surgeries also offer patients the ability to book appointments online. This can be good for those who are busy and do not have the time to book a check-up. Once again, this is part of marketing and will help get your website ranked higher on Google search results.
