A good patient attraction system is necessary for growing and expanding your dental practice. There are multiple dental practices in every area, so it is important that you do something extra to help you stand out from the crowd and convince patients to visit you rather than the other practices.
Digital dental marketing is the key to a good patient attraction system, and for this, you will need a bespoke and modern dental website and an effective marketing strategy that will work 24 hours a day and 7 days a week to attract new patients to you. Most people know that they need to visit the dentist and are usually due for a routine checkup; however, they may be reluctant to book an appointment.
An educational dental website
A good patient attraction system needs to be encouraging and educating, emphasising the importance of dental hygiene, oral health and regular visits to the dentist. Your website needs to have plenty of reminders of the importance of taking care of teeth and gums; however, this should be repeated strategically in a positive manner without having a daunting effect.
Including lots of before and after pictures on your website is an effective way of doing this. Furthermore, by encouraging visitors on the website to sign up to a mailing list or leave you their contact details, you could frequently send them information that they may be interested in. You could do this until they are fully convinced to book an appointment to visit you in person.
Good dental SEO
Having a standalone website is not enough for your patient attraction system; your website must have good search engine optimisation or SEO. Good SEO means that Google would recognise that you have the answers that patients are looking for; therefore, Google’s algorithm will list your website at the top of the results page.
To do this, you need to be aware of what patients are wanting to find out more about, so you will need to carry out keyword research regularly in order to determine which dental terms are being searched for the most within your vicinity. You may find that the people in your area are interested in a specific field of dentistry or treatment. In that case, you could focus your website on these keywords, thereby attracting a wider audience at the same time.
By making sure these terms are used repetitively throughout your website and any new content that you create, Google will realise that you have the answer and direct the potential patients to your website.
Social media is also very important in attracting patients as it is a powerful tool for this generation, with billions of people present on at least one form of social media. The advantage of social media is that there are many different platforms, and each platform attracts a different group of people. Therefore, by using social media correctly, you can widen your audience significantly and get your message across quickly and effectively.