When you have a dental clinic, you want it to do well.
And while it may seem that the easiest way to ensure that it does will involve sending out flyers to attract more patients, it is actually a bit more complicated but a lot more cost-effective than that!
To succeed in the world of dental care today, you need to invest in SEO. SEO stands for search engine optimisation, which essentially means ensuring that your dental clinic page is optimised for search engines.
Dental SEO, also known as dental search engine optimisation, is the process of optimising a dental website to be placed higher in search engine results. So, if you use SEO, your website will be more likely to appear on the first page of Google due to the use of relevant keywords related to dental services. The goal of dental-based SEO is to increase organic traffic to a dental website, ultimately leading to more leads and conversions for the practice.
Want to learn more about the process? Here are some essential features of SEO for dental surgeries.
Keyword research
Back to those keywords! Keyword research is the process of identifying phrases that are related to dental services that people are searching for in search engines. These keywords should be relevant to your dental practice and used throughout your website to optimise it for search engines. So, if for a particular week, dental implants are a popular keyword, the SEO for your dental clinic website will make sure that the words ‘dental implants’ are placed on your dental clinic blog.
Content creation
With SEO, content creation is the process of producing valuable and relevant content that is optimised for search engines and able to provide value to your audience. This content often includes original blog posts, infographics, videos, and other types of content that can educate and engage your audience.
Link building
Link building is when a website acquires backlinks from other websites to your dental website. Backlinks are important for two reasons: they help search engines like Google understand the relevance and authority of your dental website, and they drive referral traffic to your website. If you don’t have these, you could be losing out on your website’s SEO.
Local SEO
Local SEO involves optimising your dental website for local search results. This usually includes creating a Google My Business listing, getting your dental clinic listed in local directories, and using location-based keywords on your website, such as ‘dental implants near me.’
Mobile optimisation
Mobile optimisation involves making your dental website mobile-friendly so that it is easy to use and navigate on mobile devices; this includes using a responsive design, optimising images and videos, and making sure the website loads quickly on mobile devices. If it doesn’t, you are likely to experience a high bounce rate!
Tracking and analytics
Tracking and analytics involve using tools like Google Analytics to monitor and analyse your SEO efforts. This information can help you understand what is working and what is not, allowing you to make informed decisions about your SEO strategy. But, this is tricky, and you may not have the time needed to do this, so it may be wiser to invest in a marketing team that specialises in marketing dental surgeries.
